Timo Stigu Mertala is a celebrated, award-winning adman, and sworn to singlehood. He is a well known figure in the Helsinki nightlife
Mikko Nousiainen, Mari Perankoski, Mirja Oksanen, Sanna-Kaisa Palo, Kristo Salminen, Jarkko Niemi, Kaija Pakarinen, Juha Hippi, Johanna Kokko, Antti Virmavirta, Kari Sorvali
Laura Immonen, Hannamaija Matila
Stigu and Ella have a sex relationship. Stigu, secretly in love, settles for what he can get because Ella wants nothing more. Until they find themselves in a same work project - designing an advertisement for the Family Federation on sustainable relationships. It seems like mission impossible since Ella doesn't believe in the whole concept and Stigu knows nothing about it.